Since 1971, Hilton Coliseum has been the place to go to see the Iowa State Cyclones basketball team dominate their way to victory on the court. Not long after its opening, fans, players, and local sports writers alike took note of a power that seemed to surge through the crowd. The atmosphere of the coliseum would give way to a number of unexpected Iowa State victories and give way to the term “Hilton Magic.” It was cemented in 1989 when the Cyclones defeated Missouri (ranked No. 3 in the country at the time) in a major upset. An article would appear in the Des Moines Register the next day – “Hilton Magic Spells ‘Upset’ One More Time.”
Celebrate over forty years of Hilton Magic with this insanely soft tee and show your support for the boys in Cardinal and Gold! #CyclONEnation
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